
Titles in This Set:
10x Is Easier Than 2x
The Profits Principles
Start Now Get Perfect Later
Format: Paperback
Overview:
This 3-book collection brings together practical, non-fiction titles focused on growth, entrepreneurship, and personal development. It features 10x Is Easier Than 2x, a framework for exponential progress built around expanding four essential freedoms: time, money, relationships, and purpose. It also includes The Profits Principles by Steven Briginshaw, a guide to building a dream business that serves your life rather than the other way around, and Start Now Get Perfect Later by Rob Moore, a motivation-to-action manual that pushes you to start now and refine later. The trio is ideal for entrepreneurs, managers, and ambitious readers who want to turn ideas into tangible results. With accessible, pragmatic guidance, this set helps readers move from concept to action, balancing ambition with sustainable routines and relationships. It’s a versatile gift for those seeking a practical path to growth, improved productivity, and more intentional living.
What This Collection Covers:
Across these three titles, readers explore how to move from planning to action, and how to structure growth without burning out. 10x Is Easier Than 2x introduces a mindset shift: exponential progress comes from transforming time into value and making deliberate choices about what matters most. The Profits Principles offers concrete steps for crafting a business that scales, clarifies your offer, and frees you to live with greater energy and balance. Start Now Get Perfect Later emphasizes courage and momentum: begin with a concrete launch, learn from early results, and adjust course with confidence. Together, the books create a practical roadmap for turning ambition into sustainable progress, whether you’re building a side project or a full-time venture.
Book-by-Book Guide:
10x Is Easier Than 2x
10x Is Easier Than 2x presents a counterintuitive approach to growth. It reframes success as a process of multiplying impact by focusing on your four freedoms—time, money, relationships, and purpose. The text argues that 10X outcomes are not an instant destination but the natural result of disciplined prioritization, leverage, and consistent action. Readers are invited to design systems that amplify their hours, protect important relationships, and align work with deeper goals, so ambition translates into meaningful gains rather than sheer hustle. It’s a practical guide for anyone seeking faster, smarter progress in business or life, with a tone that’s encouraging, focused, and actionable.
The Profits Principles
Steven Briginshaw draws on his experience as a chartered accountant and business mentor to outline a blueprint for building a dream business. The book emphasizes moving from trading time for money to creating structures that work for you, allowing more time for family, health, and passions. It covers core concepts such as identifying profitable opportunities, designing scalable systems, and reclaiming energy to sustain long-term growth. With practical exercises and real-world examples, Briginshaw guides readers through aligning profit with purpose, so work supports a balanced lifestyle rather than consuming it. This title is especially valuable for aspiring entrepreneurs, small business owners, and anyone seeking clearer direction on how to turn a passion into a sustainable enterprise.
Start Now Get Perfect Later
Rob Moore, a bestselling author known for Money, offers a bold case for starting before you feel fully prepared. Fear, doubt, and hesitation can stall progress, but this book argues that the quickest path to mastery is action followed by iterative improvement. It provides practical strategies for launching a project, evaluating early results, and adjusting course with confidence. Whether you’re launching a new business, a career pivot, or a creative idea, Moore’s guidance helps readers overcome procrastination and build momentum. The tone is pragmatic and uplifting, emphasizing progress over perfection and celebrating the learning that comes with taking the first steps.
Who This Set Is Perfect For:
This collection is ideal for aspiring entrepreneurs, small business owners, and professionals who want a clear, actionable path from idea to impact. It suits readers who appreciate practical, no-nonsense guidance and who prefer a growth-focused mindset over theoretical theory. It also makes a thoughtful gift for students of business, managers seeking efficiency, and book clubs exploring personal development and enterprise topics. If you’re building a side project, launching a startup, or aiming to redesign your career around greater freedom and purpose, this set offers a coherent, results-oriented reading journey with complementary perspectives.
Key Benefits:
About the Author:
This three-book collection features insights from multiple authors. Among them, Steven Briginshaw (chartered accountant and business mentor) shares The Profits Principles, offering practical steps to build a dream business, reclaim time, and align profits with a balanced life. Rob Moore, bestselling author of Money, contributes Start Now Get Perfect Later with a momentum-driven approach to launching ideas and overcoming self-doubt. The third title—10x Is Easier Than 2x—brings another expert voice into the growth-focused mix, emphasizing exponential progress through disciplined action and the four freedoms. Together, these writers provide complementary perspectives on entrepreneurship, productivity, and personal development that can help readers translate ambition into tangible results.
Why You’ll Love This Set:
If you’re seeking a practical, reliable path from idea to impact, this set is for you. The combination of mindset shifts, business-building strategies, and action-oriented guidance helps readers move quickly from planning to execution, while keeping a sustainable focus on time, money, relationships, and purpose. Owning the full suite offers a coherent reading journey and the convenience of a single purchase for growth-focused goals. It’s an appealing gift for aspiring founders, students of business, and professionals who value clear, implementable steps alongside inspiration.
Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.
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