
Titles in This Set
10x Is Easier Than 2x
The Profits Principles
Start Now Get Perfect Later
Details
Condition: Brand New
Format: Paperback
Publisher: Hay House, Rethink Press, John Murray Press
Overview
This 3-book non-fiction collection bundles three practical, results-driven guides for entrepreneurs and ambitious professionals. 10x Is Easier Than 2x reframes exponential growth around four core freedoms, The Profits Principles shows how to build a business that funds your life instead of consuming it, and Start Now Get Perfect Later makes the case for launching before you feel ready. Together they form a focused, action-oriented toolkit for readers who want to move from planning to real, sustainable progress in business and beyond.
About the Books
Each title in this set tackles a different piece of the growth puzzle, and together they form a well-rounded playbook for entrepreneurs and ambitious professionals. 10x Is Easier Than 2x, co-written by Dan Sullivan and Dr. Benjamin Hardy, challenges the assumption that bigger goals require proportionally more effort, arguing that focusing on four freedoms — time, money, relationships, and purpose — makes exponential growth simpler than incremental growth. The Profits Principles, by chartered accountant and business mentor Steven Briginshaw, is a practical guide to building a business that funds your life rather than consuming it, covering how to escape the time-for-money trap and design systems that scale. Start Now Get Perfect Later, by bestselling author Rob Moore, pushes back against perfectionism, arguing that launching quickly and refining through real feedback beats waiting for the perfect plan. Read together, one reframes how you think about growth, one gives you a business-building framework, and one gives you the courage to begin. This collection suits founders, side-hustlers, and managers who want clear, no-nonsense guidance on turning ambition into consistent action — a giftable trio for anyone starting a new venture or rethinking how they spend their time and energy.
Key Benefits
Book-by-Book Guide
10x Is Easier Than 2x — Dan Sullivan and Dr. Benjamin Hardy argue that focusing on four key freedoms makes 10x growth more achievable than incremental 2x growth.
The Profits Principles — Steven Briginshaw draws on his accounting and mentoring background to help business owners build a company that supports, rather than consumes, their life.
Start Now Get Perfect Later — Rob Moore makes the case for launching immediately and improving through action instead of waiting for the perfect plan.
About the Authors
Dan Sullivan is the founder of Strategic Coach and a longtime mentor to entrepreneurs, while Dr. Benjamin Hardy is an organizational psychologist and bestselling author who co-wrote 10x Is Easier Than 2x with him. Steven Briginshaw is a chartered accountant and business mentor who has helped business owners build companies that serve their lives. Rob Moore is a UK entrepreneur, podcaster, and bestselling author of MONEY, known for his direct, motivational approach to business writing.
Why You'll Love This Collection
Three sharp, practical reads in one bundle — perfect for a new entrepreneur's desk, a graduation gift, or your own back-to-business reading stack this season.
Please Note: This is the UK edition with the ISBN as listed; the cover may vary slightly from the image shown.
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