
Titles in This Set:
Click: How to Make What People Want
Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days
Format: Paperback
ISBN: 9781911709879/9780593076118
Overview:
This two-book collection brings together two influential guides to turning ideas into reality. Click: How to Make What People Want offers a concise, actionable masterclass on design and strategy, helping teams uncover real customer needs and build products people will actually use. The book emphasizes practical steps for framing opportunities, rapid prototyping, and aligning stakeholders around a shared goal, making it a valuable resource for product managers, designers, and entrepreneurs seeking to translate insight into impact. It carries the authority of prominent design thinkers and has been celebrated as a forward-looking playbook for building the future, with Reid Hoffman, co-founder of LinkedIn, describing it as “The new playbook for building the future.” Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days provides a proven five-day process for solving tough business problems and testing new ideas. Originating from Google Ventures, it outlines a repeatable path to map a problem, converge on a solution, prototype, and validate with real users within a single workweek. Together, this paperback set equips readers with clear, high-velocity methodologies that suit startups, product teams, and curious lifelong learners alike.
What This Collection Covers:
The collection covers two complementary approaches to turning ideas into validated outcomes. Click offers a design- and strategy-forward framework for identifying what people truly want, translating insights into concrete product concepts, and moving quickly from concept to decision. It emphasizes customer-centric thinking, rapid experimentation, and cross-functional alignment to reduce risk before large-scale investment. Sprint provides a concrete, five-day sprint blueprint that guides teams through a structured sequence: understanding the problem, sketching possible solutions, selecting the best idea, building a realistic prototype, and testing with real users. This progression supports teams in making smarter bets, deferring costly commitments, and learning fast. The books together form a practical toolkit for anyone aiming to innovate responsibly and efficiently, across technologies, services, and markets.
Book-by-Book Guide:
Click: How to Make What People Want
Click presents a practical approach to uncovering genuine demand and translating it into actionable product decisions. It emphasizes framed problem statements, user-centered exploration, and iterative testing as core habits for teams. The authorial voice guides readers to move beyond guesswork, prioritize learning milestones, and align stakeholders around a shared vision. Readers will discover strategies for rapid prototyping, evaluating ideas with real users, and iterating toward solutions that genuinely resonate. While rooted in design and strategy, the book remains accessible to non-specialists, offering clear steps, checklists, and case-oriented examples that can be applied from early-stage startups to established organizations seeking lean, customer-informed breakthroughs. This title is ideal for product designers, engineers, marketers, and managers eager to accelerate learning and impact.
Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days
Sprint lays out a distinct five-day framework developed at Google Ventures to tackle complex challenges. It guides teams through defining a focused objective, mapping user journeys, generating potential solutions, choosing the strongest concept, prototyping rapidly, and testing with real users by week's end. The book emphasizes practical, time-constrained collaboration that prioritizes fast feedback over extended planning. It is particularly valuable for product teams, startup founders, and corporate innovators seeking to reduce risk while exploring bold ideas. The text highlights how small, deliberate iterations can reveal critical insights, guide decision-making, and provide a clear path from ideation to validated outcomes across diverse domains.
Who This Set Is Perfect For:
This set is ideal for product teams, designers, developers, startup founders, and business leaders who want proven methods to move from concept to customer-validated results. It suits students and educators seeking actionable frameworks for design thinking and rapid experimentation. Gift buyers will find it a thoughtful gift for colleagues launching new services or entering new markets, while book clubs and professional development programs can use the two titles to spark discussions about customer-centric innovation and fast-cycle learning. The approachable paperback format makes it accessible for individual readers and for collaborative workshops, enabling teams to adopt the sprint mindset in real-world projects.
Key Benefits:
About the Author:
Jake Knapp is a designer who created the design sprint method during his time at Google Ventures. He collaborates with design leaders John Zeratsky and Braden Kowitz, who contributed their expertise to Sprint to help teams rapidly translate ideas into tested solutions. John Zeratsky brings decades of design experience and a focus on practical design thinking, while Braden Kowitz contributes deep expertise in leading design teams through rapid prototyping and validation. Together, these authors—through Sprint—have influenced countless organizations seeking faster, more reliable paths from concept to customer-validated product. The collection’s other title, Click, reflects the broader design and strategy perspectives developed by prominent product thinkers associated with these teams, reinforcing the importance of user insight and rapid learning in modern innovation.
Why You’ll Love This Set:
If you’re building products, services, or experiences, this two-book collection delivers a powerful combination of design thinking and disciplined experimentation. The practical, step-by-step guidance supports fast learning, better decision-making, and a culture of ongoing iteration. Owning the complete set encourages consistent use of proven frameworks across projects, helping teams align, test assumptions, and deliver value sooner. Whether you’re reading solo to sharpen your skills or running collaborative workshops, this gift-ready paperback collection offers a reliable, customer-focused pathway to turning great ideas into real-world outcomes.
Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.
Thanks for subscribing!
This email has been registered!