
Titles in This Set
Day Trading Attention
The Trading Game
Managing Business Start-Ups
Details
Condition: Brand New
Format: Mixed Format (Hardcover / Paperback)
ISBN: 9780063317598 / 9781802062731 / 9789359772318
Publisher: Harper Business / Penguin Books / The Readers Paradise
Overview
This three-book business bundle pairs modern marketing strategy with real-world trading grit and startup fundamentals. Day Trading Attention breaks down how brands win attention on today's social platforms. The Trading Game follows a working-class trader's rise inside a major bank's London trading desk. Managing Business Start-Ups closes the set with practical, step-by-step guidance for founders launching and scaling a new venture. Together, the three titles give readers a rounded, no-nonsense toolkit covering marketing, mindset, and management for anyone building a business or career in today's fast-moving economy.
About the Books
Each title in this collection tackles a different piece of the modern business puzzle, and together they form a well-rounded shelf for entrepreneurs, marketers, and finance-curious readers. Day Trading Attention is Gary Vaynerchuk's guide to capturing consumer attention through short-form content, platform-native advertising, and relentless experimentation, aimed at business owners who feel today's marketing playbook has already gone stale. The Trading Game is Gary Stevenson's candid, fast-paced account of talking his way from a working-class London upbringing into one of the highest-paid trading desks in the world, then walking away once he understood the game he was playing. It reads as much like a thriller as it does a finance memoir, and it has been widely praised as an eye-opening look inside high finance. Managing Business Start-Ups rounds out the set with a practical, structured approach to the early years of a company: building the right team, budgeting sensibly, and creating systems that can scale rather than collapse under their own growth. Read together, the three books move from attention (marketing) to mindset (trading and risk) to mechanics (operations), giving founders and side-hustlers a genuinely useful, three-angle view of what it actually takes to build something that lasts. Whether picked up as a personal library upgrade or a gift for the entrepreneur in your life, this set delivers plain-spoken, experience-based advice rather than recycled business-school theory.
Key Benefits
Book-by-Book Guide
Day Trading Attention — Gary Vaynerchuk explains how to build brand and drive sales using today's social media and advertising platforms.
The Trading Game — Gary Stevenson recounts his journey from an East London upbringing to a top trading desk, and why he ultimately left it behind.
Managing Business Start-Ups — V.K. Stevin offers a practical, step-by-step framework for launching and growing a new business.
About the Authors
Gary Vaynerchuk is an entrepreneur, investor, and bestselling author known for his direct commentary on marketing, branding, and modern advertising, and Day Trading Attention is his seventh business book. Gary Stevenson is a former trader who rose from a working-class London background to one of the highest-paid desks at a major bank before leaving finance to write and speak publicly about economics and inequality. V.K. Stevin writes practical, accessible business guides focused on the fundamentals of starting and managing small enterprises, published by The Readers Paradise.
Why You'll Love This Collection
Three distinct voices, one focused business toolkit: marketing hustle, hard-won trading wisdom, and startup fundamentals in a single set. It's a smart pick for a birthday gift, a graduation present, or a stocking stuffer for the entrepreneur, marketer, or finance enthusiast on your list.
Please Note: This is the UK edition with the ISBN as listed; the cover may vary slightly from the image shown.
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