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Good Strategy/Bad Strategy & Related Reads 2 Books Collection Set - Non Fiction - Paperback

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SKU: MAN-U290540-9789124351007
Barcode: 9789124351007

Titles in This Set:
Good Strategy/Bad Strategy by Richard Rumelt
Key Strategy Tools by Vaughan Evans

Condition: Paperback
Format: Paperback
ISBN: 9781781256176/9781292328331

Overview:
This two-book collection brings together a foundational work on strategic thinking with a practical toolkit for applying that thinking in real-world business settings. Good Strategy/Bad Strategy by Richard Rumelt challenges common missteps that masquerade as strategy—overly ambitious goals, buzzword-laden plans, and vague mission statements—while offering a clear, action-oriented framework for producing effective strategies. Since its 2011 publication, Rumelt’s approach has helped countless leaders cut through noise, diagnose core problems, and design coherent actions that translate ambition into measurable results. Paired with Key Strategy Tools by Vaughan Evans, the set provides a structured pathway from theory to execution. Evans lays out the Strategy Pyramid and a menu of classic models—Porter’s Five Forces, Kim and Mauborgne’s Blue Ocean Strategy—alongside broader techniques like competitive positioning and investment decisions. The 2-book collection, in paperback, equips readers with both the conceptual clarity and the practical steps required to craft and implement robust strategies in dynamic markets. This combination is ideal for managers, students, and professionals seeking to elevate their strategic toolkit in one accessible volume set.

What This Collection Covers:
Across these two titles, readers gain a complete map for strategic thinking. Rumelt’s emphasis on diagnosing real problems and identifying a guiding policy anchors the collection, while Evans expands the toolbox with a structured process and widely-used models. The set walks you from high-level strategic vision to actionable decisions, helping you evaluate competitive forces, explore value creation versus value capture, and decide where to invest scarce resources. The inclusion of contemporary thinking, such as Lean Start-ups and integrative thinking, broadens the horizon beyond traditional frameworks, making the collection relevant to startups, mid-market firms, and established enterprises alike. Whether preparing a strategy presentation, guiding a project, or teaching a class, this pairing translates theory into concrete steps your team can adopt immediately.

Book-by-Book Guide:
Good Strategy/Bad Strategy reveals why some strategic efforts fail to deliver results and how to distinguish a sound plan from mere ambition. Rumelt emphasizes the kernel of any strategy: a clear diagnosis of the challenge, a guiding policy for addressing it, and coherent actions to carry that policy forward. The book is anchored in real-world examples and practical heuristics that help leaders cut through generic visions and focus on what truly matters. It teaches you to avoid fluff, resist inflated promises, and pursue decisive moves that align organizational capability with critical priorities. By unpacking common traps and offering straightforward remedies, this work helps you craft strategies that are not only ambitious but also executable and measurable. The result is a pragmatic blueprint for turning insights into impact.

Key Strategy Tools equips readers with a practical repertoire for building winning strategies. Evans introduces a straightforward strategy process and a rich set of tools, including the Strategy Pyramid, Porter's Five Forces, and Blue Ocean Strategy, to help you analyze markets, assess competitive positions, and identify opportunities for differentiation. The edition expands exposure to newer thinking such as Markidess Fast Second, McGrath’s Discovery-driven Growth, Blank and Riess Lean Start-ups, and Martins Integrative Thinking, ensuring you stay current with evolving strategic perspectives. Each tool is presented with an eye toward application—how to select the right model for a given decision, how to tailor it to your industry, and how to translate insights into actionable plans. This is a compact, task-oriented guide designed for busy managers who want to move quickly from insight to action.

Who This Set Is Perfect For:
This collection is a must-have for mid- to senior-level managers, strategy consultants, MBA students, and entrepreneurs who crave a grounded, practical approach to strategic decision-making. It suits reading lists for business courses, leadership development programs, and team workshops where participants need clear frameworks that translate to real outcomes. Gift buyers will appreciate the concise, readable style and the tangible nature of the guidance. Whether you’re assembling a corporate strategy or refining a startup’s growth plan, the two titles together provide a dependable foundation and a flexible toolkit that supports collaborative planning, governance discussions, and performance reviews. Ideal for those who want to move beyond slogans to build strategies that endure under pressure and change.

Key Benefits:

  • Clear diagnostic framework to avoid common strategic traps
  • Practical tools that translate theory into action
  • Classic and contemporary models for a well-rounded toolkit
  • Structured process to guide planning, execution, and evaluation
  • Boosts decision-making confidence for managers and teams
  • Useful for MBA coursework, professional development, and workshops
  • Great gift for business-minded readers and aspiring strategists
  • Concise, accessible writing that supports rapid learning

About the Author:
Richard Rumelt is the author of Good Strategy/Bad Strategy, offering a sharp, evidence-based perspective on what makes strategy work in practice. Vaughan Evans is the author of Key Strategy Tools, providing a practical toolkit for managers to build and implement strategic plans. Together, these two titles present complementary approaches—diagnosing core problems and equipping readers with a versatile set of instruments to craft and execute effective strategies in real-world contexts.

Why You’ll Love This Set:
If you’re seeking a coherent, actionable path from strategic thinking to tangible results, this pair delivers. The Good Strategy/Bad Strategy component cultivates disciplined thinking and clear priorities, while Key Strategy Tools supplies a ready-to-use arsenal of frameworks for analysis and decision-making. The combination is particularly powerful for teams aiming to elevate planning sessions, align leadership around a common course, and accelerate execution without sacrificing depth. With practical scenarios, accessible language, and a focus on outcomes, this set stands out as a durable, value-driven addition to any business library. It’s an ideal milestone for those ready to upgrade from buzzwords to real, measurable strategy.

Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.

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