Good Strategy/Bad Strategy & Key Strategy Tools 2 Books Collection Set - Non Fiction - Paperback

Titles in This Set
Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard Rumelt
Key Strategy Tools: 88 Tools for Every Manager to Build a Winning Strategy by Vaughan Evans

Details
Condition: Brand New
Format: Paperback
ISBN: 9781781256176 / 9781292328331
Publisher: Profile Books, Pearson
Age Range: Adult

Overview
This two-book business strategy set pairs a modern classic with a hands-on toolkit. Good Strategy/Bad Strategy by Richard Rumelt exposes the fluff, buzzwords, and wishful thinking that pass for strategy in too many organizations, replacing them with a clear framework built on diagnosis, guiding policy, and coherent action. Key Strategy Tools by Vaughan Evans complements that thinking with 88 practical models, from the Strategy Pyramid to Porter's Five Forces and Blue Ocean Strategy. Together, this paperback collection gives managers, MBA students, and business owners both the mindset and the toolkit to build strategies that actually work.

About the Books
Good Strategy/Bad Strategy has become a touchstone for executives and students who want to cut through corporate jargon and get to the heart of what strategy really is. Rumelt argues that bad strategy is often a mash-up of ambition, buzzwords, and financial targets dressed up as a plan, while good strategy identifies the specific obstacle to overcome and designs a coherent set of actions to address it. Drawing on decades of consulting and teaching, he uses real-world cases from business, the military, and public policy to show the difference between strategies that merely sound impressive and strategies that deliver results. Key Strategy Tools takes a complementary, applied approach. Now in its second edition, Vaughan Evans structures the book around a straightforward strategy process, then supplies 88 tools managers can pull off the shelf as needed, including the Strategy Pyramid, Porter's Five Forces, and Blue Ocean Strategy alongside newer thinking on lean start-ups. Each tool links back to the overall process, so readers see not just what it does but when to use it. Together, the two books move from the foundations of strategic thinking to the concrete mechanics of execution.

Key Benefits

• Pairs strategic thinking with a practical, tool-based approach to execution
• Covers 88 named frameworks, including Porter's Five Forces and Blue Ocean Strategy
• Written by two respected strategy practitioners and consultants
• Useful for MBA students, managers, and founders studying business strategy
• Brand-new paperback set, easy to shelve and reference
• A thoughtful gift for graduates or anyone starting an MBA program

Book-by-Book Guide
Good Strategy/Bad Strategy — Richard Rumelt's framework centers on diagnosis, guiding policy, and coherent action as the "kernel" of any sound strategy.
Key Strategy Tools — Vaughan Evans organizes 88 practical frameworks, from the Strategy Pyramid to Porter's Five Forces, around a clear step-by-step strategy process.

About the Authors
Richard Rumelt is a leading authority on business strategy and a professor at the UCLA Anderson School of Management, where his research has shaped how academics and executives think about strategic decision-making. His writing draws on decades studying why some strategies succeed while others amount to little more than wishful thinking. Vaughan Evans is a strategy consultant who has advised companies on strategic planning and corporate development, and is the author of several practical business strategy guides. He is known for translating complex strategic models into clear, easy-to-apply tools for working managers.

Why You'll Love This Set
This pairing takes you from the "why" of good strategic thinking straight to the "how" of applying it, making it a smart pick for new managers, MBA students, or anyone building a professional library. It's a practical, thoughtful gift for a graduation, a new job, or the start of a business course.

Please Note: This is the UK edition with the ISBN as listed; the cover may vary slightly from the image shown.