Influence & Own It Crush It Do It 2 Books Collection Set - Non Fiction - Paperback

Titles in This Set
Influence, New and Expanded: The Psychology of Persuasion
Own It, Crush It, Do It

Details
Condition: Brand New
Format: Paperback
Publisher: HarperBusiness, Rupa Publications India

Overview
Discover a powerhouse pairing of psychology and action in this two-book paperback set. Influence, New and Expanded by Robert B. Cialdini, PhD, is the New York Times bestselling breakdown of why people say yes, packed with six universal principles of ethical persuasion. Paired alongside it, Own It, Crush It, Do It by James Rohn delivers a punchy call to stop overthinking and start acting on your goals. Together they balance deep behavioral insight with a jolt of motivation, making this set an ideal gift for students, entrepreneurs, managers, and anyone chasing sharper decisions and faster momentum.

About the Books
This set brings together two standout titles in modern personal development. Influence, New and Expanded is Robert B. Cialdini's landmark study of persuasion, revised with fresh research and contemporary case studies drawn from marketing, negotiation, and everyday social life. Cialdini identifies six core levers people use to gain compliance—reciprocity, commitment and consistency, social proof, authority, liking, and scarcity—and shows readers how to recognize these tactics, apply them responsibly, and guard against manipulation. It has become one of the most widely cited books in behavioral psychology and business education. Own It, Crush It, Do It shifts the focus from why to how. James Rohn's fast, no-nonsense guide is built around a simple premise: talk is cheap and action pays the bills. Rather than another deep dive into theory, it works as a direct push toward accountability, encouraging readers to stop stalling, commit to their goals, and build the daily discipline needed to see them through. Placed together, the two books create a natural one-two combination: Cialdini equips readers to understand and ethically apply the psychology of influence, while Rohn supplies the momentum to turn that understanding into consistent, real-world action. Whether you're a student preparing for a career in business, a manager sharpening your leadership approach, or simply someone looking to make better decisions and follow through on them, this pairing offers both the mental framework and the motivational push to get moving.

Key Benefits

• Learn Cialdini's six proven principles of ethical persuasion, backed by decades of research
• Get a direct, motivating push to move from planning into consistent daily action
• Understand how to recognize and defend against manipulative sales and negotiation tactics
• Build practical skills for business, leadership, and everyday decision-making
• Enjoy an accessible, story-driven writing style in both titles
• Makes a thoughtful gift for students, professionals, and anyone focused on self-improvement

Book-by-Book Guide
Influence, New and Expanded: The Psychology of Persuasion — Robert B. Cialdini's revised, New York Times bestselling study breaks down six universal principles behind why people say yes.
Own It, Crush It, Do It — James Rohn's compact, energetic guide challenges readers to trade overthinking for decisive, consistent action on their goals.

About the Authors
Robert B. Cialdini, PhD, is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and one of the most cited researchers in the field of social influence, with decades spent studying why people comply with requests and how that knowledge can be used ethically. His research on persuasion has shaped business, marketing, and behavioral science education worldwide. James Rohn built a reputation as a direct, no-frills voice on personal accountability and productivity. Own It, Crush It, Do It continues that tradition, pushing readers past overthinking and toward decisive, everyday action on the goals that matter most to them.

Why You'll Love This Collection
This set pairs timeless psychological insight with a shot of pure motivation, making it a smart pick for a birthday gift, graduation present, or office holiday exchange. It's equally at home on a professional's desk or a student's shelf, offering both the why and the how of getting ahead in work and life.

Please Note: This is the UK edition with the ISBN as listed; the cover may vary slightly from the image shown.