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The 90 Second Rule by Aditya Singh paperback front cover, non fiction self-help book
The 90 Second Rule by Aditya Singh paperback back cover with book description
The 90 Second Rule by Aditya Singh paperback book angled view showing spine and cover

The 90 Second Rule: Hijack Your Brain Autopilot and Reprogram Your Life by Aditya Singh - Paperback

Author: Aditya Singh | Publisher: The Readers Paradise
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SKU: SINGLE-OWN-U290080-9124032832
Barcode: 9789124032838

Details
Condition: Brand New
Format: Paperback
Publisher: The Readers Paradise

Overview
Most of what you think, feel, and do is running on autopilot, driven by hidden patterns your brain built over years of repetition. The 90 Second Rule by Aditya Singh shows readers exactly how those unconscious systems hijack decisions, emotions, and habits before conscious thought even kicks in. Blending neuroscience, psychology, and habit science, the book introduces a practical 90-Second Intervention designed to interrupt negative thought cycles the moment they start. It's a clear, actionable roadmap for anyone who wants to stop reacting and start responding with intention, built for readers ready to take back control of their daily behavior.

About the Book
The 90 Second Rule: Hijack Your Brain Autopilot and Reprogram Your Life is a practical personal-development guide built around a simple but powerful idea: the first ninety seconds after a trigger determine whether you react on autopilot or respond with intention. Aditya Singh draws on neuroscience, psychology, and behavioral science to explain why the brain defaults to old patterns under stress, distraction, or emotional pressure, and he translates that research into a step-by-step method readers can apply immediately. The book walks through how dopamine-driven distractions, digital habits, and emotional triggers quietly shape daily choices, then shows how a short, focused pause can reset the response before it spirals into regret. Chapters combine real-world scenarios with exercises aimed at building self-awareness, so readers start noticing their own autopilot moments as they happen rather than after the fact. Singh also addresses how modern technology and always-on digital systems reinforce unhelpful loops, giving readers tools to recognize those influences and push back against them deliberately. Rather than offering vague motivational advice, the book stays grounded in cause-and-effect: understand the pattern, interrupt it within the critical window, then replace it with a more deliberate habit. The result is a resource that speaks to anyone working on focus, discipline, relationships, or emotional regulation, whether the goal is professional growth, better routines, or simply reacting less and choosing more. It's a book meant to be used, not just read, with ideas designed to be tested in real moments of pressure.

Key Benefits

  • Introduces the practical 90-Second Intervention method for interrupting negative thought cycles
  • Explains the neuroscience and psychology behind habits, distraction, and emotional reactions
  • Offers real-world exercises for building focus, discipline, and emotional control
  • Addresses how technology and digital habits shape unconscious behavior
  • Provides a clear framework for building healthier routines and relationships
  • Written in an accessible, action-oriented style for everyday readers

About the Author
Aditya Singh is an author who writes on behavioral science, habit formation, and personal transformation, with a focus on translating neuroscience and psychology research into practical strategies readers can apply in everyday life. His work in The 90 Second Rule centers on how small, timed interventions can interrupt automatic reactions and reshape long-term behavior. Singh's approach draws on habit science and real-world behavioral patterns rather than abstract theory, aiming to give readers tools they can use the moment a difficult reaction begins, whether that's at work, at home, or in their own internal self-talk.

Why You'll Love This Book
If you've ever reacted in the heat of the moment and wished you hadn't, this book offers a genuinely usable fix. It's a smart pick for a self-improvement kick-off, a thoughtful gift for a stressed-out friend, or a stocking stuffer that actually gets read and applied long after the holidays.

Please Note: This is the UK edition with the ISBN as listed; the cover may vary slightly from the image shown.

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