The Choice Factory, Big Feelings Bad Purchases 2 Books Collection Set - Non Fiction - Paperback

Titles in This Set:
The Choice Factory
Big Feelings Bad Purchases

Format: Paperback

Overview:
This compact two-book collection dives into how we think, decide, and spend in a bustling digital world. The Choice Factory by Richard Shotton distills behavioural science into approachable, practical insight, revealing 25 cognitive biases that subtly steer everyday decisions—from what we buy to how we choose services. It translates research into action with crisp case studies, memorable examples, and concrete steps for marketers, managers, and curious readers who want to decode their own choices. By pairing this with Daniel Mercer’s Big Feelings Bad Purchases, a thoughtful examination of emotional spending in the digital age, the set covers both the cognitive underpinnings of choice and the emotional triggers that drive impulse buys. The result is a complementary duo that empowers readers to recognize influence, reduce regret, and make smarter decisions in shopping, budgeting, and life in general. Accessible, engaging, and packed with practical takeaways, this collection is ideal for lifelong learners seeking real-world value.

What Makes This Collection Worth Owning:
Pairing The Choice Factory with Big Feelings Bad Purchases creates a powerful lens on decision-making from two complementary angles. First, you gain a clear map of the biases that shape every choice, equipping you to design better products, campaigns, or personal strategies. Second, you gain a practical framework to manage emotions that fuel online spending, helping you curb impulse buys and build healthier budgeting habits. Buying the two titles together offers a cohesive reading experience, a convenient one-stop resource for psychology enthusiasts and budgeting readers alike, and a thoughtful gift for students, professionals, and anyone navigating today’s digital marketplace.

Books Included in This Collection:
The Choice Factory
The Choice Factory translates complex behavioural research into practical guidance for everyday decision-making. Richard Shotton illuminates how cognitive biases—such as social proof, loss aversion, and anchoring—shape shopping, marketing, and life. Through concise explanations and memorable examples, readers learn to spot biases, design better experiments, and approach choices with a more deliberate mindset. This book offers a compact toolkit for marketers and consumers who want clearer thinking in a noisy world, making it a must-have for those who crave sharper judgment and smarter strategies in both business and personal finance.

Big Feelings Bad Purchases
Big Feelings Bad Purchases explores how emotions, digital design, and marketplace cues drive online spending. Daniel Mercer examines why impulsive buys feel compelling in a world of targeted ads, wishlists, and endless scrolling, and provides practical steps to pause, reflect, and choose more intentionally. The book blends relatable anecdotes with actionable strategies for curbing overspending, improving budgeting, and building a calmer digital life. It’s a sensible guide for adults and older teens seeking to reclaim control over money and reduce buyer’s remorse while still enjoying the benefits of mindful, informed shopping.

Who This Set Is Perfect For:
This collection is ideal for curious readers who want practical tools to understand human behavior and spending. It suits marketing students and professionals seeking actionable insights that translate into campaigns, product design, or consumer research. It’s also valuable for households aiming to curb impulse buying and teach budgeting to teens. Gift buyers will appreciate a compact, two-book package with broad relevance—from cognitive biases to digital-age spending. The approachable writing makes it accessible to newcomers, while the real-world examples keep it engaging for readers who enjoy deeper dives into psychology and personal finance alike.

Key Benefits:

• Understand hidden biases that subtly shape every choice
• Gain practical methods to test and counter bias in decision-making
• Learn mindful spending strategies to curb impulse purchases
• Explore two complementary perspectives: cognitive science and personal finance
• Enjoy approachable, engaging writing that stays accessible without sacrificing depth
• Perfect for book clubs, classrooms, and team trainings
• Compact, durable paperback duo that travels well and stacks neatly on shelves

About the Author:
Richard Shotton is the author of The Choice Factory, a widely read work that translates behavioural science into practical guidance for marketers and everyday readers. Daniel Mercer is the author of Big Feelings Bad Purchases, a title that examines emotional spending in the digital age. Together, they bring a practical blend of theory and real-life application, helping readers understand why they buy and how to apply smarter, calmer decision-making to everyday life. This combination of insights makes the set a valuable resource for anyone curious about how the mind works in buying, budgeting, and behavior.

Why You’ll Love This Set:
If you’re seeking a clear, actionable path from psychology to everyday money habits, this duo delivers. Start with The Choice Factory to map the biases at play in your decisions, then apply the strategies in Big Feelings Bad Purchases to rein in digital spending. The two titles complement each other’s strengths, offering a cohesive journey from insight to implementation. The paperback format is convenient for on-the-go reading, note-taking, and discussion, and the collection makes a thoughtful gift for students, professionals, graduates, or anyone looking to make smarter, calmer choices in a noisy online world.

Please Note: The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.