{"product_id":"tim-wu-collection-2-books-set-the-age-of-extraction-the-attention-merchants-paperback-tim-wu","title":"The Age Of Extraction, The Attention Merchants 2 Books Collection Set - Non Fiction - Mixed Format","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eTitles in This Set:\u003c\/strong\u003e\u003cbr\u003e\nThe Age of Extraction\u003cbr\u003e\nThe Attention Merchants\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover \/ Paperback\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOverview:\u003c\/strong\u003e\u003cbr\u003e\nThis two-book collection brings together Tim Wu’s piercing examinations of how modern markets shape what we see, buy, and value. The Age of Extraction delves into the power of dominant tech platforms to monetize interactions, data, and wealth, revealing how platformed ecosystems influence competition, innovation, and everyday life. The Attention Merchants traces a longer historical arc—the way advertisers and media magnified attention into a tradable resource and reshaped culture, politics, and business along the way. Read together, these titles offer a cohesive map of the information age: where power consolidates, what is at stake for workers and consumers, and how policy and everyday choices could steer us toward a more equitable digital future. The set invites readers who crave thoughtful analysis that is rigorous yet accessible, perfect for students, professionals, policy watchers, and curious minds seeking deeper insights into the forces behind today’s headlines.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat Makes This Collection Worth Owning:\u003c\/strong\u003e\u003cbr\u003e\nPairing The Age of Extraction with The Attention Merchants creates a complementary reading journey—from the mechanisms that extract value to the broader cultural shifts that extract our attention. Wu’s clear, evidence-based approach helps readers connect the dots between data governance, market concentration, and the social implications of digital growth. Owning the two titles in one convenient set offers a coherent framework for understanding the economy of the internet—why wealth and influence have tightened around a handful of platforms, and what that means for opportunity, privacy, and innovation. It’s an essential acquisition for thoughtful readers who want to discuss policy options, teach the ideas in classrooms, or simply gain a sharper lens on how the information age actually works.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBooks Included in This Collection:\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eThe Age of Extraction\u003c\/strong\u003e\u003cbr\u003e\nTim Wu’s investigation of how technology platforms have come to dominate economic life offers a rigorous, data-informed argument about wealth extraction in the digital era. This hardcover edition presents a thorough, text-rich examination of platform dynamics, competitive threats, and the broader consequences for markets and workers. Wu connects economic theory with real-world outcomes, helping readers see how abstract concepts like data ownership and market structure translate into everyday experiences—from pricing to privacy. The book invites readers to consider policy responses and potential reforms that could rebalance power while preserving innovation and growth.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThe Attention Merchants\u003c\/strong\u003e\u003cbr\u003e\nTim Wu’s enduring classic on the attention economy, now paired in this collection with The Age of Extraction, traces how attention has become the modern currency. This paperback edition distills a vast history of media, advertising, and technology into a compelling narrative about how messages are crafted, delivered, and monetized. Wu’s engaging prose and well-chosen case studies illuminate why our choices as consumers, citizens, and professionals matter. Whether you’re studying marketing, media literacy, or economics, this book offers practical insights into how attention-driven business models shape culture, politics, and daily life—and how informed readers can respond with greater awareness and agency.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWho This Set Is Perfect For:\u003c\/strong\u003e\u003cbr\u003e\nThis collection is ideal for adults and mature students who want to understand the economic and cultural forces behind the digital world. It appeals to policymakers, educators, and professionals in tech, media, and business who seek a deeper, evidence-based framework for analyzing platform power and the attention economy. Gift buyers aiming to spark informed discussion, reading groups exploring contemporary technology topics, and collectors who value coherence across a two-book set will find this pairing particularly compelling. If you’re the kind of reader who enjoys connecting historical trends with current debates, this duo will resonate long after the final page is turned.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eClarifies how platforms monetize interactions and data, shaping markets and society\u003c\/li\u003e \u003cli\u003eOffers a clear, evidence-based framework for understanding the attention economy\u003c\/li\u003e \u003cli\u003eDelivers rigorous analysis with accessible, engaging prose\u003c\/li\u003e \u003cli\u003eProvides complementary perspectives that enhance classroom and discussion use\u003c\/li\u003e \u003cli\u003eConsolidates two essential titles into a convenient, value-packed set\u003c\/li\u003e \u003cli\u003eSupports informed decision-making for readers concerned about privacy and policy\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eAbout the Author:\u003c\/strong\u003e\u003cbr\u003e\nTim Wu is a renowned author and scholar known for his influential work on technology, media, and public policy. He is the author of The Attention Merchants, a foundational examination of how attention has become a key economic driver in modern society, and The Master Switch, a highly regarded analysis of media power and regulation. Wu’s writing blends rigorous research with accessible narrative, inviting readers to engage with complex topics—from antitrust considerations to the ethics of data usage. His work is widely cited in academic and policy circles, and he is celebrated for making nuanced arguments approachable for a broad audience. In these two titles, Wu synthesizes decades of scholarship into a coherent, thought-provoking view of how the internet economy operates—and where we might steer it for the broader public good.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy You’ll Love This Set:\u003c\/strong\u003e\u003cbr\u003e\nIf you’re seeking a well-argued, well-researched entry point into the mechanisms behind today’s digital powerhouse economy, this set delivers. The Age of Extraction provides a rigorous, platform-focused lens on wealth and market power, while The Attention Merchants grounds those insights in the broader history of media and advertising. Together, they offer a compelling narrative about opportunity, risk, and potential policy solutions in a way that informs, provokes, and inspires action. This collection is not only a thoughtful addition to any non-fiction bookshelf; it’s a practical toolkit for understanding, debating, and shaping the future of technology, economy, and society.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e The individual books included in this listing will be dispatched as per the original UK ISBN and UK edition cover image shown in the image.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Tim Wu","offers":[{"title":"Default Title","offer_id":57803387175286,"sku":"MAN-VRT-U2415-9124204153","price":48.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0575\/6587\/2211\/files\/61LwdKeYAdL.jpg?v=1778018565","url":"https:\/\/skymartbooks.com\/products\/tim-wu-collection-2-books-set-the-age-of-extraction-the-attention-merchants-paperback-tim-wu","provider":"Skymart Books","version":"1.0","type":"link"}