Will Storr 2 Books Collection Set: Science of Storytelling & A Story Is a Deal - Non Fiction - Mixed Format

Titles in This Set
The Science of Storytelling [Paperback]
A Story Is a Deal [Hardback]

Details
Condition: Brand New
Format: Mixed Format (Paperback / Hardback)
ISBN: 9780008276973; 9780349437231
Publisher: William Collins; Piatkus

Overview
This two-book collection brings together Will Storr's acclaimed work on narrative craft with his newest exploration of storytelling as persuasion. The Science of Storytelling unpacks why humans are wired for narrative, using neuroscience to reveal how storytellers hook readers and viewers. A Story Is a Deal shows how these same mechanics shape identity and drive belief in business and everyday communication. Together, the titles offer both the theory and the practical playbook for writing, pitching, or leading with real narrative power.

About the Books
Will Storr has spent over a decade researching why stories captivate us, and this collection presents his two landmark works side by side. The Science of Storytelling: Why Stories Make Us Human, and How To Tell Them Better takes readers inside the neuroscience and evolutionary psychology of narrative, showing how myths, sacred texts, and modern novels exploit the same cognitive wiring. Storr breaks down plot, character, and pacing into a toolkit writers can actually use, illustrated with case studies from ancient storytellers to contemporary novelists and screenwriters. It's a favorite among aspiring authors and screenwriters who want to understand why a well-told story feels inevitable. A Story Is a Deal: How to Use the Science of Storytelling to Lead, Motivate and Persuade extends these ideas beyond the page. Storr argues that every story is an implicit bargain with its audience, offering identity in exchange for attention and belief, tracing this pattern through Aztec rituals, Apple's advertising, and modern political messaging. The book gives leaders, marketers, and communicators concrete methods for crafting pitches, building brand loyalty, and motivating teams by aligning messages with how the storytelling brain works. Read together, the two books move from the psychology of why we tell stories to the practical mechanics of using that psychology ethically, making this set a complete education in narrative craft and influence.

Key Benefits

• Pairs storytelling psychology with practical persuasion techniques
• Written by acclaimed author Will Storr, backed by years of research
• Packed with real-world examples, from ancient myths to modern advertising
• A practical toolkit for writers, marketers, and leaders alike
• An excellent gift for aspiring authors and entrepreneurs
• Brand-new copies in Paperback and Hardback for lasting quality

Book-by-Book Guide
The Science of Storytelling — Explores the neuroscience and psychology behind why narratives grip us, breaking down plot, character, and pacing into a practical writer's toolkit. A Story Is a Deal — Shows how storytelling shapes identity and drives belief, offering a framework for crafting persuasive pitches, brand stories, and leadership messages.

About the Author
Will Storr is a British journalist and author known for combining rigorous research with narrative flair. He has written several widely acclaimed books, including Selfie and The Status Game, and has spent over a decade exploring the science and psychology of storytelling and its uses. Storr presents his popular Science of Storytelling workshop around the world and delivers business storytelling training for organizations including Oracle, Adobe, and Expedia. His nonfiction is prized for making complex psychological and neuroscientific ideas accessible without ever sacrificing depth or rigor.

Why You'll Love This Collection
A must-have for writers, marketers, and leaders, this set pairs the science of storytelling with tools to use it ethically. Perfect as a birthday gift, a creative-writing class resource, or inspiration for your next pitch or campaign.

Please Note: This is the UK edition with the ISBN as listed; the cover may vary slightly from the image shown.