Renée Mauborgne & W. Chan Kim

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  • Front cover of Blue Ocean Shift paperback by Renée Mauborgne and W. Chan Kim, business strategy book
    Blue Ocean Shift: Beyond Competing by Renée Mauborgne and W. Chan Kim - Non Fiction - Paperback
    DetailsCondition: Brand NewFormat: PaperbackISBN: 9781509832217Publisher: Pan Macmillan OverviewBlue Ocean Shift is the practical follow-up to the landmark Blue Ocean Strategy, written by INSEAD strategy professors W. Chan Kim and Renée Mauborgne. This paperback edition delivers a step-by-step method for moving an organization out of...
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